Misfitr
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The scale-up program · 5 to 150 people

A year of growing faster. With everything that takes.

After a year your company runs without everything going through you. Your management team steers on the same numbers, and you know what your company is worth and how to raise that value. It starts with you, with the Review Day. Then I bring in your management team.

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What it costs
01 · How it runs

You first. Then your team.

The first quarter lays the foundation. After that it runs on a fixed rhythm: you and me every month, your management team every quarter.

The first quarter
01

The Review Day

A day at your office. I look at where you stand, value your company and set your exit ambition. You get a report.

Before
  • You take the Growth Scan. That takes you ten minutes.
  • We talk on the phone. I ask the hard questions and request your documents.
  • Your accountant sends your numbers through a link of their own.
  • I dig into your numbers, your pricing, your sales cycle and where customers drop off. I also read your last three MT minutes.
  • Your valuation is ready in draft before I walk in.
On the day
  • In the morning I gather it all: your numbers, systems, rhythm, roles and the unwritten rules.
  • Together we run through your valuation, with the assumptions underneath.
  • In the afternoon I tell you what I see, where you stand and which steps you take, in that order.
  • And the one thing you start with tomorrow.
The report, within two working days
  • What your company is worth, and the gap to your exit goal
  • How decisions get made, and where they get stuck
  • Which numbers you need to see every week, and who owns them
  • The order of attack: grip, control, team, performance
  • Every finding backed by a source: a quote, a number or a document
  • The report is yours, whatever you decide next
02

Setup session with your team

Roles, seats and processes, agreed together.

What gets settled
  • Who sits in which seat, and who decides what
  • Per role the responsibilities, the decision rights and the goal
  • Your most important processes, on paper
  • The app set up with your data, and your whole team in it
03

Research

Your team talks to customers and does market research. That is the raw material for your strategy.

What your team does
  • Conversations with customers: why they buy, stay or leave
  • Market research: who your competitors are, what they charge and where the market is heading
What I do
  • I hand over the questions, so your team knows what to look for
  • I bundle what comes out of it, ready for the strategy days
04

Two strategy days on location

Always in person. By the end your strategy is in place and your KPIs are designed.

Day 1 · Your foundation
  • Your strategic foundation rebuilt, with your management team
  • Direction, positioning and your exit goal are set
Day 2 · Your plan
  • The plan for the quarter, and the design of your KPIs
  • For every team member an outline of role, processes and scorecard
  • Your strategy canvas is finished, and your management team stands behind it
Around it
  • Always in person, at a Newday Office near you
  • I arrange and pay for the venue, the food and the drinks
05

First quarterly session

Goals, KPI targets, OKRs and rocks. Your critical number and counter number are set.

What comes out
  • The goals for the quarter, with the KPI targets
  • Your critical number: the number everything revolves around this quarter
  • Your counter number: the number that must not drop while you chase the first
  • The first rocks or OKRs, each with a single owner
  • Everything is in the app, so your team sees what it is working on
After that, all year
Every month

Check-in with you

Where you stand, what's rubbing, what the next step is. In between, just call or message me.

Every quarter

A full day with your team

On location. We look back, set new goals and divide the rocks.

How the day goes
  • Looking back: what's in place, what isn't, and why not
  • New goals and KPI targets for the next quarter
  • The rocks divided, each with a single owner
  • I run the session, your management team does the work
  • At a Newday Office near you, lunch included
Every quarter

Steering on value

Your company is revalued, and we steer on what drives that value, such as your labor efficiency.

What that means
  • Every quarter you see whether your company is worth more, not just bigger
  • We steer on what drives value: your margin, your labor efficiency, how much depends on you
  • No financial advice. But the numbers that determine your value, in view every week
All year

A Scale-up Integrator

I teach someone from your own team to guard the rhythm. Then it keeps running, even when I'm not there.

What that person does
  • Guards the rhythm: the meetings, the KPIs and the rocks
  • Keeps the app up to date, so everyone sees the same numbers
  • Learns it from me, over the year, in the real work
December

The strategy event

Once a year, and it's included in the price.

02 · After 90 days

This is in place after the first quarter.

Ten things, and you can point to every one of them in the app.

  • 01Your way of working and all your numbers have been reviewed, from revenue to CPA. Your strengths and weaknesses are on paper
  • 02There is a sharp strategy your whole management team stands behind. You know what you steer on
  • 03Your entire KPI tree is designed and set up
  • 04Your critical number and counter number are set
  • 05The KPIs for the first quarter are in place, ready to steer on
  • 06The first rocks or OKRs are worked out and have an owner
  • 07Roles are written out, with responsibilities, decision rights and the goal of each role
  • 08Your company has been valued and your exit goal is set
  • 09The app is set up and your data has been migrated
  • 10Your whole team works in the app

If it isn't in place, you get the first three months back. Whether it's there, you can see in the app, because everything is in it, for you and for me. One condition: your team shows up to the sessions.

And the other way round: if you don't keep your commitments, I stop, and you pay nothing more.

03 · What it costs

€2,000 per month. The guidance is all-in.

No extra costs for the guidance, not for a venue and not for lunch.

All sessions, including the strategy days and the quarterly days
The venue: a Newday Office near you, with lunch
Setting up the Boldcaster app for your whole team
Training your Scale-up Integrator
The strategy event in December
Travel costs, and reachable in between
Minimum twelve months, then cancel monthly · Prices exclude VAT
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04 · A client

Distri-X. From ad hoc to aligned.

Distri-X had a strong technical base and a clear ambition. But the leadership got stuck between strategy and execution. There was a strategy, but it wasn't yet anchored in measurable actions and a tight meeting rhythm.

8 → 15FTE in twelve months
AlignedThe leadership, together
Distribution and engineeringTheir goal: 1,000 customers who rate them 9 out of 10 or higher.

“Working together is wonderfully informal, practical and immediately useful. As partners, we are now far more aligned.”

Tim Gruiters and Rob van der Steen · Distri-X leadership
05 · Questions

What you probably want to know.

Where are the sessions, and is that included?

At a Newday Office near you: Almere, Amersfoort, Amsterdam (West, Zuid or Zuidoost), Apeldoorn, Den Bosch, Rotterdam, Utrecht or Zwolle. I arrange and pay for everything, lunch included. There are no extra costs for the guidance.

Why you?

Because I've done it myself. I owned Arenagym, a gym for entrepreneurs and their teams, for seven years, spent two years guiding scale-ups at ScaleUp Company, and now I'm building a SaaS company. I know the methods, and I know how it feels when your business grows faster than your organization.

How much of our time does it take?

Most of it in the first month: the Review Day, a setup session, two strategy days and some customer conversations by your team. After that a monthly check-in with you and a full day with your management team each quarter. I do the write-up, and after every session everything is in the app.

Is it for me, my management team or my whole team?

It starts with you, with the Review Day and the check-ins. Your management team joins the strategy days and the quarterly sessions. And your whole team works in the app, so everyone sees where you are heading. Someone from your team becomes Scale-up Integrator and guards the rhythm.

How long does it take?

At least twelve months, because most of the work happens in the first year. After that you can cancel monthly, so you decide how long you continue.

Do I get homework?

No admin. But there is fieldwork: between the setup session and the strategy days your team talks to customers and does market research. That is the raw material for your strategy.

What's the difference with just the app?

The app is the system, and a separate subscription with Boldcaster. In the program we put your strategy, your KPIs and your processes into it together, and keep the rhythm going.

Do I have to work in Boldcaster?

No. I prefer it, because then everything is in one place and we both see the same thing. If you'd rather work in your own system, we set it up there. The promise stays the same.

Not there yet? Start with the Review Day.

One day at your office. We look at where you stand and what your company is worth, then map out the route together. If you continue, the full amount is deducted.

€500

One call, half an hour.

You tell me where it hurts, I tell you honestly whether I can help. If it isn't a fit, you hear that in the same conversation.

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